External services in the areas of commercial management, marketing and communication.
After almost 30 years of experience in commercial areas, management and marketing in the wine sector, I put my experience at the service of organisations that need to have an external vision of their company to help them achieve the new objectives that are set in this changing world...
"It is said that in order to remain the same, you don't have to do the same".
Our clients are large, medium and small wineries, which are present or want to be present in the different channels: Horeca, food, wine clubs, e-commerce, as well as in the domestic and foreign market, with premium or mid-range wines. We must be aware of our strengths and weaknesses, know the market with precision in order to find our customers and perpetuate them over time.
More than ever, wineries are facing strong economic and consumption fluctuations, so it is necessary to make decisions within the business environment to adapt to this changing and complex world in order to be competitive, and strategic management is essential to achieve good results.
Audit, a step prior to project development.
Definition of strategic objectives
Define the philosophy and mission of the winery. Establish short and long term objectives to achieve the winery's mission.
Strategic planning
Formulate various possible strategies and choose the most appropriate one. Develop an organisational structure to achieve the strategy.
Strategic implementation
Ensure the activities necessary to ensure that the strategy is effectively implemented. Monitoring the effectiveness of the strategy in achieving the winery's objectives. The strategic management process requires planning, a continuous decision-making process, deciding in advance what to do, how to do it, when to do it and who is going to do it.
Business plans new projects
In order to be able to successfully run a newly created wine business, it is essential not to make mistakes in the design, location, the grape varieties to be planted in the vineyard, the style of the wines with their oenological component, the size of the project and amortisation, realistic sales forecasts, the creation of the brand, all of this is part of a business plan that must be carried out with rigour.
Marketing Consulting
We must know our client and satisfy their needs. The first step is for them to understand what we are saying, gain their trust and activate their decision-making process to reach that magical moment... the sale.
Our knowledge of the marketing of the wine sector help us to provide the best solution in each case, using the appropriate specific tools. There is no worse mistake than adapting the marketing of other consumer products to wine due to a lack of knowledge. The objectives to be achieved are to sell more and better, making the brand grow.
Communication
- Graphic design and packaging.
- Corporate image.
- Brand development.
- Web development and online advertising.
- Relationship and content marketing.
- Smartphone applications.
- Social Media.
Business and market
- Market research.
- Market segmentation.
- Marketing plans.
- Strategic marketing.
Wines
- Pricing policy.
- Wine range.
- Positioning in relation to the competition.
